R d f is a full-service strategic, creative technology studio focused on high-end custom web applications. Independent, reflective, and dedicated to the new, our team has successfully provided unique online solutions for clients in the healthcare, retail, and entertainment communities. We develop CORE Business Web Enabled Solutions. We analyze your needs, and develop custom web applications to increase productivity, work-flow, tracking and sales. E x p e r t i s e internet/intranet/extranet Digital technology has created new business models and methods of knowledge-sharing. The internet represents a sea-change in the way businesses communicate. e-branding 'Your website is your product.' Offline branding is a promise, a relationship built over time. E branding is immediate, and based on the instantaneous, dynamic flow of information. E-branding is the experience of the words, images, animation, sounds and applications available on your site. e-commerce Turning commerce into e-commerce requires the reinvention of traditional business. Putting a catalogue on the web is not enough. In most successful cases you will see a re-engineering of internal business in order to meet the demands and opportunities of e-commerce. Successful e-commerce means added value for the user or consumer and the ability to: - match products and services with customer profiles; - stand out among competitors, by providing intelligent,personalized services; - learn from customer behavior and interaction; - increase customer satisfaction by offering higher quality support and self service; - reduce the costs of traditional channels; - retain customers by building loyalty through services tailored to individual needs. S e r v i c e s Custom Developed e-business Solutions. Custom Web Clipping Apps for your Palm or Wap Device. Custom Shopping cart applications for your e-commerce needs. Web enabled Database applications. Custom Intranet and Internet Solutions. Web design & custom graphics. Java Applications. strategic design Radicalfringe focuses on how to meet a client's objectives practically, in a way that will capture the interest of the client's customer and encourage them to "take action" on a site. Success in this endeavor requires creative problem solving, the ability to explore unusual creative and technical options and take calculated risks. Sometimes it's not enough to merely provide a client with the method by which to sell a product. We develop interactive components that allow customers to view and configure products from all angles. We give clients a means to personalize these components so customers can access them whenever they come back to the site. We can also create methods by which the customer and client can communicate directly to build a customized product or service. web development In order to ensure that the solution is delivered to the client by the designated date, we bring in a strong project management team. The team ensures Radicalfringe’s multiple arms communicate with each other and with the client, and that our solutions are delivered on-time and on-budget. Our team of developers is experienced in a wide range of programming languages, operating systems and databases. F o u n d e r s Mauro Catenacci\President Mauro Catenacci grounded himself in the New York Theater and Film Community in 1992. During his career, he executive-produced an award winning feature film called " Close Up", and collaborated in various capacities with New York independent film-makers. He then moved boldly into multimedia, where he quickly became a major creative force behind start-ups like Comvision and Drumbeat Digital, LLC. He has helped conceive two rapidly growing e-business concerns: nedexpress.com and modelsearchworldwide.com. In 1999, Catenacci founded Radicalfringe with longtime collaborator Johnlouis Petitbon. Johnlouis Petitbon\CEO In 1994, Johnlouis Petitbon began his career in the multimedia, working first as a consultant for firms like Kozel Multimedia, K.Landman and Judson Rosebush. Johnlouis' big break came when he was hired as creative director of Sauce Entertainment At Sauce, he developed and directed commercials, music videos and industrials for companies including American Express, Lever 2000, J.Walter Thomson, Panasonic, Jive Records and Tommy Boy Records. He then moved on to help found Drumbeat Digital, where his clients included Warner-Lambert, Becton Dickinson, PBS, C.E.Unterberg and Towbin and Sephora.